blubrake was founded in 2015 in Milano as part of the E-Novia group.
blubrake has developed the state-of-the-art ABS for e-bikes and it is the result of the experience and determination of a multidisciplinary team of engineers, product designers, and marketing and communications experts.
blubrake aims to become the world’s leading company for braking control systems in the e-bike industry, providing a high-quality and reliable product that will become a safety-standard in the market. blubrake aims to create an absolutely safe and enjoyable cycling experience thanks to its invisible ABS integrated into the bike’s frame.
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