blubrake was founded in 2015 in Milano as part of the E-Novia group.
blubrake has developed the state-of-the-art ABS for e-bikes and it is the result of the experience and determination of a multidisciplinary team of engineers, product designers, and marketing and communications experts.
blubrake aims to become the world’s leading company for braking control systems in the e-bike industry, providing a high-quality and reliable product that will become a safety-standard in the market. blubrake aims to create an absolutely safe and enjoyable cycling experience thanks to its invisible ABS integrated into the bike’s frame.
«Overseas Talent Entrepreneur Competition»
Innovation Center Award
Gaetano Marzotto Award